Our Approach to Responsible Gambling
William Hill Casino is intended for adults who choose to gamble for entertainment. Gambling should never be treated as a way to earn money, pay bills or recover financial losses. Every casino game carries a risk of losing the money staked, and no strategy can guarantee a winning outcome.
We support safer gambling by providing account controls, clear information and access to independent support. Players should use these tools before gambling begins, review their activity regularly and take action as soon as play stops feeling comfortable or manageable.
Age and Identity Requirements
You must be at least 18 years old to register, deposit or gamble. It is illegal for anyone under 18 to use an online casino in the United Kingdom.
Identity and age checks may be completed when an account is opened and at other stages where further verification is required. Players must provide accurate personal information and must not allow another person, including anyone under 18, to access their account.
An account may be restricted or suspended if the information supplied cannot be verified, appears inaccurate or indicates that the account is being used by someone other than the registered player.
Protecting Children and Young People
Adults who share a computer, tablet or mobile device with children should take practical steps to prevent unauthorised access:
- Do not leave an account signed in on a shared device.
- Keep usernames, passwords and payment details private.
- Do not use automatic password saving on shared browsers.
- Enable device passwords, biometric locks and parental controls.
- Explain that gambling products are restricted to adults.
- Consider filtering software such as Net Nanny or CyberPatrol.
Keeping Gambling in Perspective
Responsible gambling starts with clear personal boundaries. Decide how much time and money you can comfortably spend before opening a game. The amount should come from disposable entertainment funds, not money needed for rent, food, household bills, savings, debt repayments or other essential commitments.
- Set a spending limit before making a deposit.
- Choose a time to stop and take regular breaks.
- Do not chase losses or increase stakes to recover money.
- Never gamble with borrowed money or credit.
- Avoid gambling when upset, stressed, lonely or under the influence of alcohol or drugs.
- Check your account and transaction history regularly.
- Balance gambling with work, relationships, exercise and other interests.
- Stop if gambling is no longer enjoyable.
Safer Gambling Controls
William Hill Casino provides controls designed to help players manage their gambling. These controls can be accessed through the account’s gambling controls or safer gambling area. Players should select restrictions that reflect their own finances and circumstances rather than relying on the limits chosen by other people.
Deposit Limits
A deposit limit controls the total amount that can be added to an account during a selected period. New customers are prompted to consider a financial limit before making their first deposit. Existing customers can review their limits and account activity at any time.
A request to reduce a customer-led limit normally takes effect immediately. An increase cannot take effect until the required cooling-off period has passed and the player has actively confirmed the change. This delay provides time to reconsider whether a higher limit is affordable.
Session Time Reminders
Session reminders show how long a player has been gambling. They provide an opportunity to pause, review the session and decide whether to continue. Do not dismiss reminders automatically. Use them to check the time spent, money wagered and effect the session is having on your mood.
Time Out
A Time Out temporarily blocks access to gambling for the selected period. UK customers can use this option when they want a short break or feel that play is becoming difficult to manage. During the break, the account cannot be used to deposit or gamble.
A Time Out should not be cancelled simply because an urge to gamble returns. Use the full break to review your circumstances and consider whether self-exclusion or independent support would offer stronger protection.
Self-Exclusion
Self-exclusion is intended for anyone who has decided that they need to stop gambling for a longer period. Once activated, access to gambling is blocked for the selected exclusion period. Attempts to open or use another account may also be prevented.
Self-exclusion is different from ordinary account closure. It is a formal safer gambling measure and should be chosen when gambling is causing harm or when shorter controls are not sufficient.
Account Closure
Players may request indefinite account closure. If the reason for closing the account is connected to gambling harm, loss of control or financial difficulty, self-exclusion is usually the more suitable option because it creates stronger restrictions on future access.
Marketing Preferences
Players can manage whether they receive gambling promotions. Anyone taking a break or self-excluding should also unsubscribe from gambling-related emails, text messages, push notifications and social media accounts. Marketing preferences may take a short period to update across all systems, so unwanted messages should be reported rather than acted upon.
How to Check Your Gambling
Account history can help you understand the true cost and frequency of gambling. Review deposits, withdrawals, stakes, wins, losses and time spent over a meaningful period. A recent win should not be considered separately from earlier losses.
Ask yourself the following questions:
- Am I spending more money or time than I originally planned?
- Have I tried to recover losses by placing further or larger bets?
- Do I hide my gambling or minimise how much I spend?
- Has gambling affected my sleep, work, studies or relationships?
- Have I borrowed money, missed payments or used essential funds to gamble?
- Do I feel restless, anxious or irritable when I cannot gamble?
- Do I continue playing after gambling has stopped being enjoyable?
- Have friends or relatives expressed concern about my behaviour?
A yes to any of these questions is a reason to pause. Set stronger limits, take a Time Out or begin self-exclusion. Independent advice is available even if you are unsure whether your gambling has become a problem.
Recognising Gambling Harm
Gambling harm can develop gradually and does not depend only on the amount lost. Changes in behaviour, mood and priorities may be equally important. Warning signs can include:
- Repeatedly exceeding personal spending limits.
- Increasing deposits or stakes after a loss.
- Gambling for longer than intended.
- Thinking about gambling throughout the day.
- Neglecting family, work or personal responsibilities.
- Using gambling to escape anxiety, boredom or low mood.
- Lying about account activity or financial losses.
- Selling possessions or borrowing money to continue playing.
- Feeling guilt, panic, anger or hopelessness after gambling.
Do not wait for every sign to appear. Early action can prevent financial and emotional harm from becoming more serious.
GAMSTOP Online Self-Exclusion
GAMSTOP is the United Kingdom’s free national online self-exclusion scheme. Registration blocks access to gambling websites and apps operated by businesses participating in the scheme for the chosen period.
When registering, provide accurate current and previous personal details so participating operators can identify and block matching accounts. Keep those details updated while the exclusion remains active. A GAMSTOP exclusion should be combined with gambling-blocking software, bank gambling blocks and support from a specialist organisation where appropriate.
Self-exclusion does not remove the operator’s obligation to settle the account correctly. Any withdrawable balance remains subject to identity, security and regulatory checks.
Banking and Device Controls
Many UK banks allow customers to block payments to gambling businesses through mobile banking or customer support. Contact your bank to ask whether it offers a gambling transaction block and whether a cooling-off period applies before the block can be removed.
Additional protection is available through blocking software:
- Gamban blocks access to gambling websites and apps across supported devices.
- BetBlocker provides free gambling-blocking tools.
- GamCare’s blocking software guidance explains additional ways to restrict access.
Credit cards cannot be used for gambling in Great Britain. Players should not attempt to bypass payment restrictions or fund gambling indirectly through borrowed money.
Customer Interaction and Account Reviews
Account activity may be monitored for indicators of gambling harm. Relevant signs can include rapid changes in deposits, unusually long sessions, repeated limit increases, cancelled withdrawals or behaviour that differs significantly from previous play.
Where a potential risk is identified, William Hill Casino may contact the customer, recommend or apply safer gambling controls, request information about their circumstances, restrict certain account functions, suspend gambling or close the account. A player’s response and subsequent activity may be considered when deciding what protection is appropriate.
These measures are designed to reduce harm. Customers should answer account review questions honestly and provide requested information through secure channels.
Independent Help and Support
Confidential support is available to people who gamble and to relatives, friends and colleagues affected by someone else’s gambling.
- National Gambling Helpline and GamCare: Call 0808 8020 133 or visit GamCare for free information, live chat and treatment support.
- GambleAware: Visit GambleAware for advice and access to gambling support services.
- Gamblers Anonymous Great Britain: Visit Gamblers Anonymous to find peer-support meetings.
- Gambling Therapy: Visit Gambling Therapy for confidential online support and multilingual resources.
- StepChange Debt Charity: Visit StepChange or call 0800 138 1111 for free debt advice.
- Citizens Advice: Visit Citizens Advice for help with debt, budgeting and financial rights.
Help in a Crisis
If gambling is causing severe distress or you feel unable to keep yourself safe, stop gambling and seek immediate help. Call the Samaritans free on 116 123 or visit Samaritans. If there is an immediate risk to life, call 999 or go to the nearest Accident and Emergency department.
Support for Family and Friends
Gambling harm often affects more than the person using the account. Family members and friends may experience debt, broken trust, stress or concern about another person’s safety. They can contact GamCare and other specialist organisations directly, even if the person gambling is not ready to seek help.
Do not lend money to support continued gambling or take responsibility for recovering losses. Encourage the person to use self-exclusion, payment blocks and professional support. If shared finances are at risk, contact the relevant bank and an independent debt adviser promptly.
Your Responsibility
Safer gambling tools work best when they are used early and honestly. Keep account details secure, monitor your spending, respect any restrictions applied and never try to bypass a Time Out or self-exclusion.
If gambling begins to affect your finances, health or relationships, the safest decision is to stop. Use the controls available through your account, register with GAMSTOP and contact an independent support service for confidential help.