This Privacy Policy explains how william-hill-casino-online-uk.com collects, uses, stores, and shares your personal data when you access or use our platform. It applies to all visitors and registered users based in the United Kingdom and has been prepared in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
If you have questions about how your data is handled, you can reach us by phone on +44 121 555 7145 or visit our Contact Us page.
Who We Are and Our Role Under Data Protection Law
For the purposes of UK data protection legislation, william-hill-casino-online-uk.com acts as the data controller in respect of personal information collected through this website. This means we determine the purposes and means by which your personal data is processed.
Our registered correspondence address is:
Level 7, The Colmore Building, Colmore Circus Queensway, Birmingham, B4 6AT, United Kingdom.
You can contact us directly by telephone on +44 121 555 7145. We take our obligations under the Data Protection Act 2018 seriously and are committed to handling your information transparently and responsibly.
What Personal Data We Collect
The categories of personal data we collect depend on how you interact with the site. We do not collect more information than is necessary for the stated purpose.
Information You Provide Directly
- Full name and date of birth
- Residential address and postcode
- Email address and telephone number
- Payment details, including card numbers or e-wallet identifiers (processed securely and not stored in full)
- Identity verification documents such as a passport or driving licence, where required for age or identity checks
- Responses to responsible gambling questionnaires or self-exclusion requests
- Communications you send to us, including support queries and complaints
Information Collected Automatically
- IP address and approximate geographic location
- Browser type, version, and operating system
- Pages visited, time spent on site, and navigation paths
- Device identifiers and screen resolution
- Referring URLs and search terms used to reach the site
- Cookie data and similar tracking technologies (see the Cookies section below)
Information From Third Parties
- Identity and fraud verification data from third-party KYC (Know Your Customer) providers
- Age verification results from specialist age-check services, as required under UK Gambling Commission rules
- Credit reference or affordability data where relevant to safer gambling obligations
- Information from marketing partners where you have given your consent to receive communications
Legal Bases for Processing Your Data
Under the UK GDPR, we must have a lawful basis for processing personal data. The table below sets out the primary purposes for which we process your data and the corresponding legal basis.
| Purpose of Processing | Legal Basis |
|---|---|
| Creating and managing your account | Performance of a contract |
| Age and identity verification | Legal obligation |
| Processing deposits and withdrawals | Performance of a contract |
| Preventing fraud and money laundering | Legal obligation / Legitimate interests |
| Responsible gambling monitoring and intervention | Legal obligation / Legitimate interests |
| Sending promotional communications | Consent |
| Improving site functionality and user experience | Legitimate interests |
| Complying with UKGC licence conditions | Legal obligation |
| Responding to customer support requests | Performance of a contract / Legitimate interests |
Where we rely on legitimate interests, we have assessed that our interests do not override your fundamental rights and freedoms. You have the right to object to processing carried out on this basis (see Your Rights section below).
How We Use Your Personal Data
Beyond the purposes listed above, your data may be used in the following ways:
- To verify that you meet the minimum age requirement of 18 years, as required by the UK Gambling Commission
- To carry out anti-money laundering (AML) checks in line with the Proceeds of Crime Act 2002 and the Money Laundering Regulations 2017
- To monitor gambling behaviour and identify signs of problem gambling, including unusual patterns of play or financial distress
- To enforce self-exclusion requests and interact with the GAMSTOP national self-exclusion scheme
- To personalise content and offers displayed to you on the platform
- To conduct internal analytics and improve the quality of our services
- To investigate and resolve disputes or complaints
- To meet our reporting obligations to the UK Gambling Commission and other regulatory bodies
Cookies and Tracking Technologies
We use cookies and similar technologies to operate the site, remember your preferences, and understand how visitors use our platform. Cookies are small text files stored on your device.
Types of Cookies We Use
| Cookie Type | Purpose | Consent Required? |
|---|---|---|
| Strictly Necessary | Enable core site functions such as login sessions and security | No |
| Functional | Remember your preferences and settings | Yes |
| Analytical / Performance | Measure traffic and understand user behaviour | Yes |
| Marketing / Targeting | Deliver relevant advertising and track campaign performance | Yes |
You can manage your cookie preferences at any time through your browser settings. Most browsers allow you to block or delete cookies. Note that disabling certain cookies may affect the functionality of the site. For more information on managing cookies, visit the ICO’s guidance on cookies.
Sharing Your Personal Data
We do not sell your personal data to third parties. However, we may share it with the following categories of recipients where there is a lawful basis to do so:
- Identity and age verification providers to confirm your identity and age before you can access gambling services
- Payment processors and financial institutions to handle deposits, withdrawals, and fraud prevention
- Regulatory authorities, including the UK Gambling Commission, HMRC, and law enforcement agencies, where we are legally required to disclose information
- Responsible gambling organisations such as GAMSTOP, where you have requested self-exclusion or where we are required to share data under licence conditions
- IT and hosting providers who support the technical infrastructure of the site, operating under strict data processing agreements
- Analytics and marketing technology providers, where you have consented to the use of relevant cookies or marketing communications
- Legal and professional advisers where necessary to protect our rights or comply with legal proceedings
Any third party acting as a data processor on our behalf is bound by a data processing agreement and may only process your data on our documented instructions.
International Data Transfers
Some of our third-party service providers operate outside the United Kingdom. Where personal data is transferred to countries not covered by a UK adequacy decision, we ensure appropriate safeguards are in place, such as the International Data Transfer Agreement (IDTA) or equivalent contractual protections approved by the Information Commissioner’s Office.
You may request details of the specific safeguards in place for any international transfer by contacting us using the details provided on our Contact Us page.
How Long We Keep Your Data
We retain personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. The table below outlines our standard retention periods.
| Data Category | Retention Period | Reason |
|---|---|---|
| Account and identity records | 5 years after account closure | AML and UKGC licence obligations |
| Transaction records | 5 years from the date of transaction | Financial regulation and audit requirements |
| Customer support communications | 3 years from last contact | Dispute resolution and legal claims |
| Marketing preferences and consent records | Until consent is withdrawn, plus 1 year | Demonstrating compliance with consent obligations |
| Self-exclusion records | Duration of exclusion plus 7 years | Responsible gambling obligations |
| Website usage and analytics data | Up to 26 months | Performance analysis and service improvement |
After the applicable retention period, data is securely deleted or anonymised so that it can no longer be linked to you as an individual.
Your Rights Under UK Data Protection Law
As a data subject in the United Kingdom, you have a number of rights in relation to your personal data. These are set out under the UK GDPR and the Data Protection Act 2018.
Summary of Your Rights
| Right | What It Means |
|---|---|
| Right of Access | You can request a copy of the personal data we hold about you (a Subject Access Request) |
| Right to Rectification | You can ask us to correct inaccurate or incomplete data |
| Right to Erasure | You can request deletion of your data in certain circumstances, subject to legal retention obligations |
| Right to Restrict Processing | You can ask us to limit how we use your data while a dispute is resolved |
| Right to Data Portability | You can request your data in a structured, machine-readable format where processing is based on consent or contract |
| Right to Object | You can object to processing based on legitimate interests or for direct marketing purposes |
| Rights Related to Automated Decision-Making | You can request human review of any decision made solely by automated means that significantly affects you |
| Right to Withdraw Consent | Where processing is based on consent, you can withdraw it at any time without affecting prior processing |
To exercise any of these rights, please contact us by telephone on +44 121 555 7145. We will respond to your request within one calendar month, as required by law. In complex cases, this may be extended by a further two months, in which case we will notify you.
We may need to verify your identity before processing certain requests to protect against unauthorised access to your data.
Responsible Gambling and Data Processing
William Hill takes its responsible gambling obligations seriously. Under the conditions of the UK Gambling Commission licence, we are required to monitor player behaviour and take action where there are indicators of harm. This involves processing personal and behavioural data to:
- Identify patterns consistent with problem gambling, such as extended sessions, rapid increases in stake size, or repeated failed withdrawal attempts
- Trigger interactions, cooling-off periods, or account restrictions where appropriate
- Process and honour self-exclusion requests, including registration with GAMSTOP
- Maintain records of responsible gambling interventions for regulatory purposes
This processing is carried out under a combination of legal obligation and legitimate interests. It cannot be opted out of while you hold an active account, as it forms part of our regulatory duty of care. For more information on responsible gambling tools available to you, visit BeGambleAware.
Children and Underage Users
Our services are strictly for individuals aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. Age verification is conducted as part of the registration process in accordance with UKGC requirements. If we become aware that a minor has provided us with personal data, we will delete that information promptly and close the relevant account.
If you believe a minor has accessed or registered on this platform, please contact us immediately on +44 121 555 7145.
Security of Your Personal Data
We implement technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. These include:
- SSL/TLS encryption for all data transmitted between your browser and our servers
- Access controls limiting who within our organisation can view sensitive data
- Regular security assessments and penetration testing
- Secure data storage with restricted physical and logical access
- Staff training on data protection and information security obligations
No method of transmission over the internet is entirely secure. While we take all reasonable steps to protect your data, we cannot guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify the Information Commissioner’s Office within 72 hours and inform affected individuals where required.
Links to Third-Party Websites
Our site may contain links to external websites. This Privacy Policy applies only to william-hill-casino-online-uk.com. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies before providing any personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or regulatory guidance. When we make material changes, we will notify you via a prominent notice on the site or by email where we hold a valid address for you. Continued use of the site following notification of changes constitutes acceptance of the updated policy.
We encourage you to review this page periodically to stay informed about how we handle your personal data.
How to Complain
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office (ICO).
- Website: https://ico.org.uk/make-a-complaint/
- Telephone: 0303 123 1113
- Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
We would, however, appreciate the opportunity to address your concerns before you approach the ICO. Please contact us in the first instance using the details on our Contact Us page or by calling +44 121 555 7145.