License Information

William Hill Licence Information

William Hill online gambling services for customers in Great Britain are operated by WHG (International) Limited. The company is registered in Gibraltar under company number 99191, with its registered office at Suite 601/701 Europort, Europort Road, Gibraltar, GX11 1AA.

WHG (International) Limited is a wholly owned subsidiary of evoke plc. The operator is responsible for providing regulated gambling services, administering customer accounts and complying with the licensing, anti-money laundering, consumer protection and safer gambling requirements applicable to its activities.

Operator and Licence Details

The current status and scope of the licence can be checked directly in the Gambling Commission Public Register. The register identifies remote casino, bingo, gambling software, real-event betting, virtual-event betting and pool betting activities associated with account number 39225.

Licensed Domain

The Gambling Commission register identifies https://william-hill-casino-online-uk.com/ as the active domain held by WHG (International) Limited under account number 39225. A licence issued to an operator does not automatically authorise an unrelated website, mirror domain or third-party publication to provide gambling services or describe itself as an official William Hill gambling platform.

Customers should verify both the operator name and the exact domain against the public register before registering, depositing funds or submitting identity documents.

Regulatory Scope and Territory

The Gambling Commission regulates commercial gambling offered to consumers in Great Britain under the Gambling Act 2005 and the conditions and codes of practice attached to the operator’s licence. The licence requires WHG (International) Limited to conduct gambling fairly and openly, protect children and vulnerable persons, prevent gambling from being associated with crime and maintain appropriate regulatory controls.

The Gambling Commission’s jurisdiction covers England, Scotland and Wales. Northern Ireland forms part of the United Kingdom but is not within the territorial scope of the Gambling Commission’s remote operating licence. Services made available to customers in Northern Ireland are subject to the operator’s applicable Gibraltar authorisation, contractual terms and local legal restrictions.

Access may be restricted where the operator is not authorised to provide gambling services. Customers are responsible for providing an accurate residential address and must not use technical measures to conceal their location or bypass territorial controls.

Age and Eligibility Requirements

William Hill gambling products are available only to persons aged 18 or over who meet the operator’s eligibility and territorial requirements. Underage gambling is prohibited. An individual must not open an account, deposit money, place a wager or use another person’s account before reaching the legal gambling age.

Age and identity information must be verified before gambling facilities are made available. The operator may obtain information from authorised verification providers and may request documentary evidence where electronic checks are insufficient.

• A valid passport, driving licence or other accepted identity document may be required.
• Proof of residential address may be requested.
• Payment methods must belong to, or be lawfully controlled by, the registered account holder.
• Accounts containing inaccurate, incomplete or misleading information may be restricted or closed.
• Winnings or transactions connected with an underage or improperly registered account may be handled in accordance with applicable law and the operator’s terms.

Anti-Money Laundering and KYC Controls

WHG (International) Limited applies anti-money laundering and Know Your Customer controls to establish the identity of customers, assess financial crime risks and monitor the lawful use of gambling accounts. These controls support compliance with applicable AML legislation, licence conditions, sanctions requirements and regulatory guidance.

Verification is not necessarily limited to registration. Further checks may be conducted when account information changes, transaction activity reaches a relevant risk threshold, unusual behaviour is identified or additional evidence is required to satisfy a legal or regulatory obligation.

Information and Documents

Depending on the circumstances, the operator may request:

• proof of identity and date of birth;
• proof of residential address;
• confirmation of ownership of a bank account, card or payment method;
• information about employment or financial circumstances;
• evidence establishing the source of funds or source of wealth;
• an explanation of particular deposits, withdrawals or account activity.

Transactions may be reviewed using automated and manual controls. The operator may delay a transaction, restrict account functions, refuse a payment or close an account where this is required by law, regulatory obligations or the applicable terms. Relevant information may be disclosed to regulators, law enforcement bodies, financial institutions or authorised service providers where there is a lawful basis for doing so.

Protection of Personal Data

Personal data is processed for account administration, identity and age verification, payment processing, fraud prevention, AML compliance, safer gambling monitoring, customer support and the fulfilment of contractual and regulatory obligations. Processing must comply with applicable data protection law, including the UK GDPR and the Data Protection Act 2018 where those laws apply.

The operator may process identification records, contact information, payment details, account activity, device and technical data, customer communications, safer gambling information and documents relating to source of funds. Data should be collected only where there is an identified legal basis and retained for no longer than required by legal, regulatory, contractual or legitimate business purposes.

Appropriate technical and organisational safeguards are used to protect personal data against unauthorised access, alteration, disclosure, loss or destruction. Access should be limited to authorised personnel and service providers that require the information for an approved purpose.

Customer Data Rights

Subject to legal limitations, customers may have the right to:

• request access to their personal data;
• ask for inaccurate information to be corrected;
• request erasure or restriction of processing in applicable circumstances;
• object to certain forms of processing;
• receive eligible information in a portable format;
• withdraw consent where processing is based on consent;
• submit a complaint to the Information Commissioner’s Office.

Some information cannot be erased immediately where retention is necessary for AML compliance, fraud prevention, dispute handling, taxation, regulatory reporting or the establishment and defence of legal claims. Further information is provided in the William Hill Privacy Notice.

Responsible Gambling Requirements

Gambling must be conducted as a form of paid entertainment and not as a way to obtain guaranteed income or recover financial losses. The operator is required to identify indicators of potential gambling-related harm and take proportionate action where customer activity presents a relevant risk.

Responsible gambling measures may include account monitoring, customer interaction, deposit limits, product restrictions, time-outs and self-exclusion. The availability and operation of individual controls are governed by the account settings, applicable terms and regulatory requirements.

1. Customers should set limits that reflect their personal financial circumstances.
2. Borrowed money or funds required for essential expenditure should not be used for gambling.
3. Regular breaks should be taken, particularly during extended periods of play.
4. Losses should not be chased by increasing stakes or making additional deposits.
5. A time-out or self-exclusion should be used where continued gambling is no longer appropriate.

Customers in Great Britain may also register with GAMSTOP, the national online self-exclusion scheme. Independent information and support are available through GamCare and GambleAware.

Fairness and Regulatory Compliance

Remote casino games must be provided in accordance with the Gambling Commission’s technical standards and the operator’s licence conditions. Game rules, material restrictions and the basis on which winnings are determined must be made available to customers in a clear and accessible form.

The operator must maintain controls intended to protect customer funds in accordance with the level of protection disclosed to customers. Information about the relevant customer funds arrangement should be reviewed before money is deposited. A gambling licence does not provide an unconditional government guarantee of customer balances.

Customers must comply with the applicable terms, game rules and account restrictions. Prohibited conduct may include operating multiple accounts, using false identity information, payment fraud, collusion, manipulating games, abusing promotional conditions or permitting another person to access an account.

Complaints and Dispute Resolution

A customer who disputes a transaction, account decision, game result or other aspect of the gambling service should first submit a complaint through William Hill Customer Service. The complaint should include the customer’s account details, a clear description of the issue, relevant dates, transaction references and supporting evidence.

Complaint Procedure

1. Contact Customer Service and request that the matter be treated as a formal complaint.
2. Retain copies of correspondence, account records and any supporting documents.
3. If the initial response is unsatisfactory, request an internal second opinion by contacting maildesk@william-hill-casino-online-uk.com.
4. Allow the operator to complete its internal complaints procedure, which must ordinarily conclude within eight weeks.
5. If the dispute remains unresolved after a final response, deadlock letter or expiry of the eight-week period, refer an eligible gambling dispute to the designated alternative dispute resolution provider.

WHG (International) Limited identifies the Independent Betting Adjudication Service as its dispute resolution provider for UK customers. Eligible disputes may be submitted to IBAS without charge after the internal complaints procedure has been completed.

The Gambling Commission regulates licensed businesses but does not normally determine individual gambling transactions or award compensation. Regulatory concerns may be reported to the Commission separately, while personal disputes should follow the operator’s complaints and ADR procedure. Customers retain any rights available to them under applicable consumer and civil law.

Licence Verification

Licence information should always be verified directly rather than inferred from branding, logos or statements displayed on a third-party website. Before providing personal information or making a payment, customers should:

• confirm that the domain appears in the Gambling Commission Public Register;
• check that the named operator and licence number match the register;
• review the operator’s current terms, privacy notice and complaints procedure;
• confirm that the website uses a secure HTTPS connection;
• avoid any website that presents inconsistent operator, company or licence details.

The Great Britain licence associated with William Hill is held by WHG (International) Limited under Gambling Commission account number 39225. The registered remote casino licence reference is 039225-R-319373-015, and the active licensed domain shown in the public register is www.williamhill.com.