This Cookie Policy explains how William Hill Casino uses cookies and similar storage technologies on william-hill-casino-online-uk.com. It applies to visitors and registered users in the United Kingdom and should be read together with our Privacy Policy.
Our use of cookies is governed by the Privacy and Electronic Communications Regulations 2003, the UK General Data Protection Regulation, the Data Protection Act 2018 and other applicable UK privacy legislation. Where a cookie or similar technology is not covered by a legal exemption, we ask for permission before using it.
Who Is Responsible for the Website
William Hill Casino, operating through william-hill-casino-online-uk.com, is responsible for deciding how cookies and information collected through this website are used.
Our correspondence address is:
Level 7, The Colmore Building
Colmore Circus Queensway
Birmingham
B4 6AT
United Kingdom
You can contact us at maildesk@william-hill-casino-online-uk.com, call +44 121 555 7145, or use our Contact Us page.
What Cookies Are
Cookies are small text files placed on a computer, smartphone, tablet or other connected device when a website is opened. They allow a website to recognise a browser, maintain a secure session, remember choices and understand how individual pages are used.
This policy also covers technologies that perform comparable functions, including local storage, session storage, tracking pixels, embedded content, scripts, tags and device identifiers. References to cookies on this page include these technologies unless a distinction is necessary.
How William Hill Casino Uses Cookies
Cookies support the secure and reliable operation of William Hill Casino. Depending on the services and choices available during a visit, they may be used to:
- protect the website, accounts and forms against misuse;
- maintain a login or other secure session;
- record a user’s cookie selection;
- remember interface and accessibility preferences;
- store whether a website message or promotional panel has been closed;
- support caching, page delivery and technical performance;
- identify errors and measure how website features perform;
- understand which pages and features visitors use;
- measure referrals and advertising performance where permission has been given;
- help detect suspicious access, automated activity and fraud;
- support age, identity, regulatory and safer gambling controls where the technology is necessary for those purposes.
A legal or regulatory purpose does not automatically make every related cookie strictly necessary. Each technology is assessed according to what it actually does. If an exemption does not apply, it remains disabled until the required permission has been obtained.
Categories of Cookies and Similar Technologies
Strictly Necessary Cookies
Strictly necessary cookies support functions that cannot reasonably be provided without storing or accessing information on a device. These may include security controls, network management, consent records, secure sessions and features specifically requested by the user.
Permission is not required when a cookie meets an exemption under UK law. These cookies cannot normally be switched off through the consent banner, although they can be blocked through browser settings. Blocking them may prevent parts of the website from working correctly.
Functional Cookies
Functional cookies remember choices that change how the website appears or behaves. Examples include display preferences, dismissed messages and selected interface options.
Some limited preference technologies may qualify for an exemption when they only adapt the website to a choice made by the user and a simple, free way to object is provided. Other functional cookies are used only with permission.
Analytics and Performance Cookies
Analytics technologies help us understand website traffic, page performance, navigation patterns and technical errors. Information may include pages viewed, visit duration, device type, browser type, approximate location and the page from which a visitor arrived.
Analytics cookies normally require permission. Limited first-party statistical technologies may be used without prior permission only when every condition of the applicable UK exemption is met. This includes using the information solely to produce service statistics, giving clear information about the processing and providing a simple, free way to object.
Advertising and Measurement Cookies
Advertising cookies may be used to measure campaigns, recognise referrals, limit repeated advertisements or build an understanding of interests across websites. These technologies are not necessary for access to William Hill Casino.
Advertising, profiling and cross-site tracking technologies are not activated before valid permission is obtained. Refusing them does not prevent access to the website’s essential content and functions.
Technologies Used on This Website
| Technology | Provider | Purpose | Storage period |
|---|---|---|---|
| rp_cookie_consent_v9 | William Hill Casino | Records whether non-essential cookies were accepted or rejected so the consent banner does not repeatedly appear. | 180 days |
| LiteSpeed cache and session storage | William Hill Casino website infrastructure | Supports page caching, loading and consistent website delivery. | For the active session or for the period required by the caching configuration |
| bonusPopupClosed_prod | William Hill Casino | Remembers that a promotional panel has been closed so it is not immediately shown again. | Until the browser’s local site data is cleared |
| Promotional display storage | William Hill Casino | Maintains the state of selected on-page promotional features and display counters. | Until its configured expiry or until local site data is cleared |
| Embedded map technologies | Google Maps | Displays an interactive location map on the contact section where that content is opened. | Determined by Google and the user’s Google privacy settings |
The technologies operating on the website may change when functionality is added, removed or updated. Any new non-exempt technology is assessed before use and is not activated until the necessary permission has been obtained.
First-Party and Third-Party Cookies
First-party cookies are set by william-hill-casino-online-uk.com. They are generally used for security, consent management, preferences, website functions and technical performance.
Third-party technologies are provided by another organisation. They may be introduced when a page contains an external map, video, payment component, support feature or other embedded service. The relevant provider may receive technical information such as an IP address, browser details, device identifiers and interaction data.
Our contact content may use Google Maps. If the embedded map is opened, Google may process information under its own Privacy Policy. External websites reached through ordinary links may also use their own cookies. William Hill Casino does not control cookies placed after a visitor leaves our website.
Information Collected Through Cookies
Depending on the technology and the user’s choices, cookies may generate or collect:
- IP address and approximate geographic area;
- browser, operating system and device type;
- device or session identifiers;
- pages viewed and links selected;
- visit times and session duration;
- referring website or campaign information;
- technical errors and page performance data;
- login, security and authentication status;
- cookie consent and preference records;
- interaction with forms, messages and website features.
Cookie information may be combined with account information where this is necessary for security, fraud prevention, regulatory compliance or delivery of an account service. We do not use optional advertising cookies to circumvent a refusal or withdrawal of consent.
Legal Bases for Processing Cookie Data
PECR determines whether permission is required to store information on or access information from a device. When information obtained through a cookie is personal data, the UK GDPR also applies.
For non-exempt cookies that process personal data, we normally rely on consent. For exempt technologies, processing may be based on performance of a contract, compliance with a legal obligation or our legitimate interests in maintaining a secure and functional website, depending on the specific purpose.
Where legitimate interests apply, we consider the purpose, necessity and effect on the user’s rights before processing begins. Legitimate interests are not used as a substitute where PECR requires consent.
Cookie Choices and Consent
When the consent banner appears, visitors can accept or deny non-essential cookies. Closing the banner without accepting is treated as a rejection of non-essential cookies. Consent is not inferred from silence, inactivity, scrolling or continued browsing.
Optional cookies are not preselected. A refusal does not block access to ordinary website content, although a feature that depends on an optional third-party service may remain unavailable until the relevant permission is given.
Consent applies only to the purposes explained when it is requested. We will ask again if a new technology is introduced for a materially different purpose, if the providers involved change in a way that affects the original choice, or if the existing consent is no longer valid.
How to Change or Withdraw a Choice
Consent can be withdrawn without affecting the lawfulness of processing carried out before withdrawal. Where the Cookie Settings control is displayed on the website, it can be used to review or change the current selection.
The consent decision stored by william-hill-casino-online-uk.com can also be reset by deleting the site’s cookies and local data in the browser and then reloading the website. The consent banner will appear again, allowing a new choice to be made.
- Open the privacy or site-data settings in the browser.
- Find the entry for william-hill-casino-online-uk.com.
- Delete cookies and locally stored website data for this domain.
- Reload the website.
- Select the preferred option when the consent banner appears.
Most browsers also allow all cookies, third-party cookies or cookies from a particular domain to be blocked. Browser controls operate separately from our consent system. Blocking all storage may affect secure sessions, remembered preferences and other requested functions.
Automated Decisions and Gambling-Related Monitoring
Cookie and device information may contribute to security checks, fraud prevention, account protection and the identification of suspicious technical activity. Where a user holds an account, related information may also support lawful age-verification, identity-verification, anti-money laundering and safer gambling obligations.
These regulatory activities are explained more fully in our Privacy Policy. Refusing advertising or analytics cookies does not remove processing that is genuinely necessary to comply with gambling law, protect an account or provide a service requested by the user.
Retention of Cookie Information
Cookies are kept only for the period needed for their stated purpose. Session technologies normally expire when the browser session ends. Persistent cookies remain for their stated duration, until they are replaced, or until the user deletes them.
The cookie that records acceptance or rejection is stored for 180 days. Local storage used to remember dismissed interface elements may remain until the browser’s site data is cleared. Information derived from cookies may be kept separately where necessary for security, dispute handling, regulatory records or proof of consent, subject to the retention rules in our Privacy Policy.
International Data Transfers
A third-party provider may process cookie information outside the United Kingdom. Where a transfer of personal data is not covered by a UK adequacy regulation, we require an appropriate safeguard, such as the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another lawful transfer mechanism.
Further information about international transfers and the safeguards used for personal data is available in our Privacy Policy.
Your Data Protection Rights
Where information collected through cookies can identify an individual, that person may have rights under UK data protection law. Depending on the circumstances, these include the right to:
- request access to personal data;
- correct inaccurate or incomplete information;
- request deletion where there is no overriding reason to retain the data;
- restrict certain processing;
- object to processing based on legitimate interests;
- object to direct marketing at any time;
- receive eligible information in a portable format;
- withdraw consent at any time;
- request human consideration of a qualifying solely automated decision.
Some rights are subject to legal exceptions. Casino account, transaction, identity, security, self-exclusion and regulatory records may need to be retained even after optional cookie consent has been withdrawn.
Children and Age Restrictions
William Hill Casino is intended only for people aged 18 or over. We do not knowingly use cookie data to advertise gambling services to children. If we learn that information relating to a person under 18 has been collected improperly, we will investigate and delete or restrict it where required.
Security
We use technical and organisational safeguards designed to protect cookie information against unauthorised access, alteration, disclosure and loss. These measures include encrypted connections, access restrictions, monitoring and security controls appropriate to the nature of the information.
No browser or internet transmission is entirely risk-free. Visitors should keep their browser and device software current, use secure networks and sign out after accessing an account on a shared device.
Changes to This Cookie Policy
We may revise this policy when our technologies, providers, services or legal obligations change. A prominent website notice or renewed consent request will be used where a change materially affects how optional cookies operate or changes the purposes covered by an earlier choice.
Questions and Complaints
Questions about cookies, consent records or personal data can be sent to maildesk@william-hill-casino-online-uk.com. You can also call +44 121 555 7145 or use the William Hill Casino contact page.
If you remain dissatisfied after contacting us, you may submit a complaint to the Information Commissioner’s Office through its complaints service, call 0303 123 1113, or write to Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.